Develop tourism activities, promote the region as an attractive tourist destination and attract visitors. All of this is the responsibility of the Tourism Headquarters of the Liberec Region, which was established within the Regional Development Agency.
The main tasks of the Headquarters include marketing communication and promotion of the Liberec Region as a tourist destination at the national and international level and coordination of marketing activities in the region. It organizes educational events, seminars and training for entrepreneurs and service providers in tourism aimed at improving the quality of services and innovation. It cooperates with local governments, business entities, non-profit organizations and other relevant partners in the field of tourism and, last but not least, with the tourist regions, of which the Liberec Region has five.
The main priorities of the Headquarters include the development of key topics that have potential for inbound tourism. These include, for example, long-distance hiking and cycling routes or cultural tourism such as the Crystal Valley and the MICE segment.
