Agentura regionálního rozvoje

Liberec Region Tourism Headquarters

projekt

Develop tourism activities, promote the region as an attractive tourist destination and attract visitors. All of this is the responsibility of the Tourism Headquarters of the Liberec Region, which was established within the Regional Development Agency.

The main tasks of the Headquarters include marketing communication and promotion of the Liberec Region as a tourist destination at the national and international level and coordination of marketing activities in the region. It organizes educational events, seminars and training for entrepreneurs and service providers in tourism aimed at improving the quality of services and innovation. It cooperates with local governments, business entities, non-profit organizations and other relevant partners in the field of tourism and, last but not least, with the tourist regions, of which the Liberec Region has five.

The main priorities of the Headquarters include the development of key topics that have potential for inbound tourism. These include, for example, long-distance hiking and cycling routes or cultural tourism such as the Crystal Valley and the MICE segment.

Services

  • We promote the tourism offer of the Liberec Region under our own brand, primarily for inbound tourism
  • We monitor the development of tourism in the Liberec Region
  • We organize press and famtrips for tourism professionals
  • We are a communication platform within the structure of tourism management in the Czech Republic
  • We lead the 3K platform
  • We create and cooperate on tourism products that go beyond the borders of individual regions
  • We coordinate the activities of tourist areas in the region (Krkonoše, Bohemian Paradise, Macha Region, Jizera and Lusatian Mountains) and the activities of regional partners and projects across the entire region
  • Would you like to organize a seminar or training in the most modern conference facilities under Ještěd or would you rather experience adrenaline-filled teambuilding with your colleagues? Get inspired by the offer of conference services of the Liberec Region, which will satisfy even the seemingly unfulfillable wishes